Samsung sets July 22 Galaxy Unpacked for new foldables

Samsung Electronics has officially confirmed its next Galaxy Unpacked event for Wednesday, July 22, 2026, in London, under the tagline “A New Shape Unfolds.” The company published the invitation on its Samsung Newsroom on July 7.

According to Samsung, the event will be streamed live on Samsung.com, Samsung Newsroom and the company’s YouTube channel, beginning at 2 p.m. BST (9 a.m. EDT, 3 p.m. CEST). Users can register at samsung.com/unpacked for teasers and updates ahead of the launch.

Samsung said it will unveil the newest additions to the Galaxy portfolio, the lineup it credits with defining the foldable category, promising to combine “intelligent capabilities with innovative form factors” and set what it calls a new standard for the AI era. In keeping with its usual pre-launch practice, the company has not confirmed specific model names or specifications.

Ahead of the event, technology press including SamMobile and Tom’s Guide report that Samsung is expected to introduce its next foldables, widely anticipated to be the Galaxy Z Fold 8 and Galaxy Z Flip 8, potentially alongside a premium Galaxy Z Fold 8 Ultra, which would mark the first time Samsung launches three foldables at once. New Galaxy Watch models and a possible appearance from Samsung’s Android XR smart glasses are also expected, according to those reports.

Those product details remain unconfirmed leaks until Samsung announces them officially on July 22. The “A New Shape Unfolds” framing suggests a renewed focus on foldable design and on-device AI, an area where Samsung continues to compete with rivals across the premium smartphone market, including in the Gulf and wider MENA region where foldables have gained traction among early adopters.

IT Magazine will cover the confirmed specifications, pricing and regional availability once the event concludes.

Sources: Samsung Newsroom, SamMobile

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